10 Aug 2008

WTF? What's the purpose?

Heart health campaigners have made a two-minute TV advert aimed to show the "Hollywood" version of a heart attack is usually a long way from the reality.

The British Heart Foundation ad will be shown just once - on ITV1 at 2117 BST on Sunday 10 August.

WTF? Shown only once? On one station? For 2 minutes?

Why the hell show it at all then? Or spend money making it? What's the purpose of showing this ad at all then, I ask again?

Sometimes I think the higher these guys get qualified, the more dotish they get.

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